Perth digital consultancy
Complex work, made clear
We work with engineering, construction, facilities, advisory and government teams. We set the digital direction, then build the websites, content and search presence that carry it.
- Established 2015
- Senior-led
- Perth, Western Australia
Track Record
Eleven years, and most clients come back
Digital delivery for project and program teams
Australian and international clients
of clients come back for more work
Longest continuous client relationship, still active
Why Bare
Four reasons clients stay
Most organisations have an agency story that ended badly. These four hold whether you’re buying a website, an ongoing content program or advice on a rollout.
01 / Senior-led
The same person runs strategy, scope and delivery.
No account manager handing the work down to a junior. Rachel is on every Bare project, every week. The person who scopes the work delivers it.
1 senior lead on every project, no exceptions.
02 / One discipline
Websites, search and change communications are the same job.
A buyer comparing four firms, a search engine deciding what to cite, your own staff facing a new system. All three are persuasion, and that’s the trade.
Eleven years of it, external audiences and internal ones.
03 / Yours to run
Everything we build, your team can use without us.
Websites with admin guidance. Content frameworks your team extends. Strategy documents written to be owned after we leave.
Documentation and handover on every engagement, not on request.
04 / Built on evidence
Every claim we make for you traces to a real project.
Named clients, real outcomes, verifiable detail. On the website, in the content, in the strategy work.
Named clients and real numbers, or we don’t publish it.
What we do
Three pillars.
One connected system.
Build the platform. Grow the proof. Advise on the direction.
Pillar 01 / Build
The platform. Designed, written, developed.
A website engineered for evaluators, search engines and AI answer engines.
- Strategy, sitemap and content plan from the senior lead
- Custom design, no themes
- WordPress build with SEO and AI-search foundations included
- Quality-assured against six published gates before launch
- Brand, templates and collateral where the build needs them
websites built for 70+ businesses across 11 years
Pillar 02 / Grow
The proof. Content, SEO and AI search.
A retainer that keeps the site fed: case studies, insight pieces, capability content and the technical SEO and AI-search work that gets you found and cited.
- Monthly content (case studies, insights, capability pages)
- Technical SEO and AI-search audit and ongoing optimisation
- Quarterly strategy reviews and reporting
our average retainer relationship
Pillar 03 / Advise
The direction. Strategy, AI, adoption.
Digital consulting for organisations planning, implementing or communicating digital change.
- Digital strategy with named priorities, owners and sequence.
- AI exploration, implementation and hands-on adoption support.
- Change communications that treat adoption as a buying decision.
- Fixed-scope discovery, ongoing advisory or embedded program support.
making technical work clear to boards, evaluators and procurement panels
FUZE
A composite repair specialist cited in Google’s AI answers for several of the repairs its buyers research
SMS Group
Years of phased improvement, then a ground-up rebuild
Worley
Program governance, events and a member platform on one long-running contract
Melius Consulting
One partner for the websites and brand as the business evolved
The elephant in the room
AI is eating cheap web work. Good.
You’ve probably wondered if you can just spin a website up yourself with ChatGPT, or with a template that costs A$40. We see the same thinking in every market we work in. Three arguments we hear, and what each one actually costs.
1. "I can use AI to build the website myself."
You can. So can every business pitching against you. The output is competent and indistinguishable, which is the worst possible outcome for a buyer trying to choose between you. AI removes the floor of bad. It does not raise the ceiling of good. The businesses that win the next decade will be the ones whose proof, positioning and judgment can’t be copied.
2. "It works, so it's fine."
It loads. It looks reasonable. Underneath, there’s no SSL hardening, no firewall, no brute-force protection, no update policy. The person who built it doesn’t know what a vulnerability scan is because they never needed to. Vibe-coded sites are built from the screen backwards. Nobody checks how the database is exposed or whether the setup has known exploits. When it gets compromised, the remediation and reputation damage can be costly.
3. "We'll sort the SEO later."
There is no later. Search engines index your site structure, page speed, schema, heading hierarchy and crawl behaviour from the day it goes live. A vibe-coded site has none of this considered. The headings are decorative, the URLs are auto-generated, the images are uncompressed, there’s no sitemap, no structured data. It looks like a website. Google sees a blank page with pictures.
4. "We got it built cheap and fast."
Then the developer moves on, or the person who prompted the AI leaves, and nobody knows how the site was built, where it’s hosted, what the login credentials are or how to change a heading. Two years later, you’re paying for a full rebuild of a site that was only built eighteen months ago. The cheapest website is the one you can actually maintain and scale.
FAQ
Common questions
What does Bare Digital do?
We’re a digital consultancy based in Perth. We build websites and run ongoing SEO and AI-search programs. We also advise on technology change: digital and AI strategy, implementation, then getting people to actually use it. Our clients are organisations whose work is technical and whose buyers evaluate carefully: engineering, construction, facilities, advisory and government. Everything we produce makes complex work clear to the people who need to understand it, inside the organisation and outside it.
What does Bare focus on?
Websites, SEO and AI search, plus digital consulting. Brand work, templates and collateral are delivered alongside a build where the project needs them, and we still run search and social advertising for existing clients. Most clients start with a website build and move into an ongoing program.
Will you help us show up in AI search like ChatGPT and Google's AI Overviews?
Yes. SEO gets you ranking in Google, and the same work helps your content surface and get cited when buyers research in AI tools like ChatGPT, Gemini and Perplexity, which a growing number of buyers now use to shortlist. We build for both in every Grow retainer.
Is Bare Digital right for my type of business?
We work with organisations whose work is technical and whose buyers check them before they call: engineering and technical consultancies, contractors and builders, facilities and asset managers, plus specialist advisory firms and government teams. If your digital presence isn’t doing justice to your capability, we’re a good fit.
Where do we start?
Most clients begin with a conversation. It’s a chance for us to understand what you need, point you in the right direction, and work out whether we’re the right fit to work together. If we are, we’ll take it from there. No obligation, no hard sell.