If you’ve done an ad campaign with us, we’ve likely set up a landing or squeeze page for you.
What’s the difference? Well, a landing page is a page where someone ‘lands’ on your website. This might be your homepage or a page you’ve built specifically for an advertising campaign. A ‘squeeze’ page differs from a landing page in that it has a singular goal and it’s laser-focused about it.
If you have one goal in mind (i.e. building an email list), why give people other options? On the squeeze page we built for Kemi Nekvapil, there’s only one action you can take above-the-fold (the content that fills your screen before you start scrolling) – and that’s to subscribe. Or this example from Precious Time Business Services where we encourage enquiries. We’ve even omitted even the usual top menu navigation, so people are hyper-focused on what’s in front of them.