Insights
Notes from the work
If you’re doing the marketing between meetings, this is for you.
Straight advice on copy, positioning, productivity and websites - minus the polite filler.
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The clones started managing me
[ 5 min read ]
Smile, You’re Not on Camera
[ 5 min read ]
AI wants to meet your team
[ 3 min read ]
How to Be Replaceable
[ 4 min read ]
What Google’s March 2026 update means for business websites
[ 4 min read ]
I finally figured out how to clone myself
[ 7 min read ]
AI for beginners: What your AI tool is actually doing
[ 4 min read ]
Your AI email gave me the ick
[ 3 min read ]
Google doesn’t owe you page 1. Earn the click (or the answer).
[ 3 min read ]