Our Services
SEO and content that compounds trust and visibility
We add structured pages (services, sectors, case studies, FAQs) that help you show up in Google and get cited by AI assistants when buyers ask questions about your kind of work.
What we mean by SEO & AI search
SEO helps the right people find you in Google. The same work helps AI assistants like Claude, ChatGPT, Copilot and Google's AI Overviews pull accurate answers from your site and credit you as the source. It’s the same work.
Visibility gets you read. What’s on the page decides whether they call.
Once a prospect finds you, they do a quiet credibility check: scanning services, sectors, proof and past work to answer one question, are you a safe choice? That decision often happens before you ever get the call.
That’s why our focus isn’t “more content”. It’s structured, buyer-led content: service and sector pages, case studies, FAQs/Q&A and insights that search engines and AI can interpret accurately, and decision-makers can trust quickly.
Done well, your website doesn’t just attract attention. It supports the next decision: a referral that converts, a shortlist, a tender invite or a capability request.
Content Types
Practical assets your team can reuse
Built to do two jobs: earn visibility in Google and AI search, and pass the credibility check when buyers arrive.
Decision pages (services + sectors)
Clear explanations of what you do, where you fit and why you’re a safe choice, written for technical, executive and procurement readers.
Proof pages (case studies + projects)
Structured, easy-to-scan proof that supports BD conversations, strengthens bids and builds stakeholder confidence.
Answer pages (FAQs + Q&A blocks)
Schema-friendly sections that help buyers and AI tools find fast, accurate answers without digging.
Authority pages (insights + resources)
Targeted articles and resources that reinforce credibility, support long-cycle decisions and give your team useful material to share.
Frameworks your team can extend
Reusable structures for services, proof and insights so updates stay consistent, without reinventing the wheel every time.
How we work
Structured, SME-friendly and built around your business
Designed for momentum: you get a steady cadence of improvements, not a big dump of content once a year.
1. Clarify the message
We align on your services, sectors, differentiators and proof, and then translate that into a content plan that reflects how your buyers assess risk, capability and fit.
2. Design the content system
We define page types and reusable frameworks, then set the on-page patterns (headings, proof blocks, FAQs/Q&A, internal linking and schema) that make the site easier to navigate, easier to maintain and stronger for SEO and AEO.
3. Write and refine with your experts
We handle first drafts and structure, then work with your subject-matter experts to confirm accuracy, strengthen proof and keep the detail technically credible.
4. Publish, measure and optimise
We support publishing and on-page optimisation (metadata, internal links, schema), then refine over time based on search demand, AI-style questions, engagement and commercial priorities, including clear recommendations on the next pages to build.
What you need to bring
Access to existing materials (capability statements, proposals, case studies, project info), a few SME touchpoints for accuracy and clarity on priority services and sectors. We'll guide the process and make it time-efficient for your team.
Examples of structured content and website improvements that compound trust and visibility over time.
FUZE
A composite repair specialist cited in Google’s AI answers for several of the repairs its buyers research
Melius Consulting
One partner for the websites and brand as the business evolved
SMS Group
Years of phased improvement, then a ground-up rebuild
Floating Solutions Consulting
Maritime engineering proof, made easy to find and hard to overlook
GROW packages
Scoped to your site, your category and your goals
Every GROW retainer is tailored to where your website is now, how competitive your sector is and what BD outcomes matter most. We'll recommend the right pace and investment in your discovery conversation.
AI tools update their citation behaviour over time, so AI visibility is a medium-term investment.
We typically see an increase in AI citations within three to six months.
Growth Lite
Steady improvement
Best for firms with an existing site in reasonable shape who want to start building search visibility without a major commitment.
- 1 optimisation cycle per month
- Technical health checks
- Monthly dashboard
- SEO & AI-search optimisation on new and updated pages
Minimum term: 3 months
Most Recommended
Growth Standard
Consistent lead growth
Best for organisations actively pursuing BD growth who want meaningful, measurable progress. The most common starting point for new Bare clients.
- 2 optimisation cycles per month
- Content planning and keyword clustering
- FAQ and Q&A content structured for AI citation
- Monthly performance report
- 30-minute strategy call each month
Minimum term: 3–6 months
Growth Aggressive
Accelerated authority
Best for firms with a clear growth mandate, a competitive search landscape or multiple service lines to build out quickly.
- 3 optimisation cycles per month
- Quarterly strategy review and content roadmap
- Advanced keyword clustering and topic authority planning
- Full AI-search and schema program
- Priority access and faster turnaround
Minimum term: 6 months
Start a conversation
Show up when buyers start looking
Your next client is searching for your kind of work right now, or asking an AI assistant who the credible providers are. Every month the site sits static, that answer is a competitor. Send a brief and we’ll work out what you need and whether we're the right fit. If we are, we'll take it from there.
Senior-led from the first reply.
FAQ
Quick questions
Do you need lots of blog posts for SEO?
Not usually. The biggest gains typically come from strong service and sector pages, clear proof (case studies/projects) and well-structured FAQs/Q&A. We build the foundations first, then add insights content where it genuinely supports authority and search intent.
Will this help us show up in AI search (ChatGPT, AI Overviews)?
Yes. SEO helps you rank in Google, and the same work helps your content surface and get cited when buyers ask questions in AI assistants and answer-led search. Both rely on the same discipline: clear structure, specificity, internal linking, schema where it helps and content that answers real buyer questions.
How do you handle technical detail and confidentiality?
We write in a technically credible way without disclosing sensitive information. Where confidentiality matters, we focus on what decision-makers need to assess capability and risk: scope, constraints, approach, outcomes, standards and context, without revealing protected details.
Do we need to write the content ourselves?
No. You provide the raw material (expertise, examples, existing documents, project context). We do the heavy lifting on structure, drafting and clarity, then refine with your SMEs to confirm accuracy and strengthen proof.
What types of content do you produce as part of website growth?
Typically: service pages, sector/industry pages, case studies and project formats, FAQs/Q&A blocks and insights/resources. We also create reusable frameworks so future pages stay consistent and don’t require reinventing the wheel.
How does the website growth program actually work?
We start by clarifying your services, sectors, differentiators and proof, then build a prioritised roadmap. From there we design page templates and on-page patterns (headings, proof blocks, internal linking, FAQs/Q&A and schema), write with your SMEs, publish and optimise over time based on performance and commercial priorities.
Can you do this on an existing website?
Usually, we do website growth on sites we’ve built or rebuilt. That’s because the content performs best when it sits on the right foundations: information architecture, page templates, internal linking and schema. If you’re on an existing site, we can start with a rebuild or restructure first, then roll the growth program in.
How long does it take to see results?
You’ll see “trust results” quickly (clearer positioning, better proof, stronger sales conversations). Search and AEO performance tends to compound over time as you publish more structured pages and strengthen internal linking and authority signals.
What do you need from us to get started?
Access to existing materials (capability statements, proposals, case studies, project info), a few SME touchpoints for accuracy and clarity on priority services/sectors. We’ll guide the process and make it time-efficient for your team.