Our work / Adaptus
Rebuilt for rapid growth
ESG capability a buyer can check in a minute
Adaptus had outgrown their original digital presence and needed a platform that matched their pace, credibility and expanding ESG capability. We delivered a website and brand redevelopment aimed at sharpening positioning, improving navigation and strengthening thought leadership.
Website URL
Client Sector
- Specialist consulting
Markets Served
- Energy, Industrial, Infrastructure, Marine, Mining
A website and brand refresh that reflects growth and strengthens ESG leadership
Adaptus is a progressive ESG consultancy. They engaged us to redevelop their website and brand system so their digital presence matched rapid growth and an evolving brand. Established in 2020, the business had matured significantly. It needed a digital platform that reflected their expanding influence and the full breadth of their services.
We began with a content workshop to clarify Adaptus’ differentiators, strategic direction and how their expertise should be communicated to buyers. With that insight we rebuilt the site to present their services with more structure and intent. Visitors can quickly understand what Adaptus does, who they help and the outcomes they deliver.
Structuring services around proof, insights and user experience
To reinforce credibility, each service area works to connect directly to proof and relevance. Case studies and industry insights sit behind it, so users see both the expertise and the impact.
The site combines clear storytelling with a sleek, intuitive design that prioritises usability. Improved navigation, a more deliberate content hierarchy and page layouts that work to guide users to the right information quickly. The result is a high-impact platform balancing sophistication with function. It strengthens Adaptus’ brand presence and positions them as a visible thought leader in ESG.
Client feedback
BARE Digital supported us in doing a complete redesign and launch of our consulting company website, as well as a marketing collateral rebrand.
Before engaging BARE, we had plenty of good project case studies, marketing presentations, and positive feedback from clients, but we needed a better way of communicating these more broadly, and resonating with prospective clients who had heard about us and were curious about what we do.
We now have a website that we’re all really proud of, which does a super job of showcasing our experience to potential clients. It’s also really easy for us to keep it up to date with our latest clients and project success stories. We’re already seeing the benefits from prospective clients visiting the site, understanding who we are and what we do, and giving positive feedback. Our new brand materials have cut down prep time, given us better consistency, and a really polished look.
I would highly recommend Rachel and her team. They are always extremely responsive and professional. They spent plenty of time understanding our business and designing a solution that made sense for our needs, and also guiding us on best practices.
Michael Marinovich
Technical Director