Our work / Barrett Constructions
Brand, website, search and LinkedIn advertising
A construction business the answer engines recommend
Barrett Constructions had a strong name on-site and very little online to back it up. Government, education and aged care buyers check a contractor before they pick up the phone. We gave Barrett a brand and a website made for that check. Then we built the search presence and LinkedIn advertising aimed at putting them in front of those buyers.
Website URL
Client Sector
- Construction
Markets Served
- Industrial, Infrastructure, Mining
From word-of-mouth to a contractor procurement can find
Four streams. The brand and the website set the foundation, and the site carries accessibility features plus a published statement. Search and LinkedIn advertising have built on it since.
01 · Brand and website
A contractor that looks as capable as it is
- A brand system made for rollout across digital, stationery and the fleet
- A website built around making services, experience and own-crew delivery simple to assess
- Clear service pathways written for time-poor facilities and project managers
- Project proof placed where a buyer doing due diligence looks for it
- A contact form and phone link on every page, made for quoting conversations
02 · Search
A page for each core line of work
- Service pages from bricklaying and retaining walls through to concrete and car parks
- Newer pages open with a direct answer a buyer or AI assistant can quote
- Real Barrett projects and site photography across the service pages
- Regular site audits and AI answer checks, with findings fed into the next content
- A disability access page for schools, aged care and civic facilities
03 · Accessibility
A website made to practise what Barrett builds
- An accessibility toolbar on every page, with larger text and a readable font
- Line spacing and text alignment controls, plus contrast and greyscale modes
- Options to hide images and pause animations on any page
- Highlighted links, a reading mask, focus outlines and a page structure view
- A published accessibility statement, with a feedback channel for any barrier found
04 · LinkedIn advertising
Reach aimed at the people who award the work
- Campaigns targeted by industry, job function and seniority, led by construction and engineering
- Creative written around Barrett’s core service lines and real project photography
- Run for reach and recognition, aimed at making Barrett known before a tender lands
- Reviewed every fortnight, with creative copy refreshed to match new service pages
- Media held to a fixed monthly budget agreed with Barrett
By the numbers
Four months of search and site growth
Organic search visits, against the four months before
Total website visits over the same period
Named first in Google’s AI Overviews for several service-based searches
What changed for Barrett
Barrett won its work on word-of-mouth. A buyer who heard the name and went looking found very little to back it. That buyer now finds a contractor with its own crews and plant, real projects across its service pages and a site made for due diligence.
More visitors now arrive through search. One team built the brand, the website, the search work and the advertising, so every piece tells the same story. That gives a word-of-mouth contractor a presence made to stand beside larger firms at tender.