Cloisters is a building complex that incorporates three commercial buildings in the Perth central business district, including a two-storey Victorian Tudor style building built in 1858.
In 2015, the complex underwent a $70 million redevelopment. The redevelopment saw the restoration of the heritage Cloisters building, upgrade of 200 St Georges Terrace and the completion of a new nine-storey office tower above a vibrant urban courtyard and retail space.
They approached us in 2016 to evolve their digital presence to match the quality of their new facilities.
A contemporary user experience
We created a website to attract potential tenants and draw footfall to the retail precinct, while servicing existing tenants through a tenant resources area and secure request management system, complete with streamlined administration workflows.
By building the website on WordPress, the site has the flexibility to evolve as the building needs change. More recently, we’ve expanded the site to incorporate a visitor check-in and verification system to easily and quickly log and track entrants to the building in line with COVID risk management plans.
More than an Office building
With tenant satisfaction a high priority of building management, we’ve assisted the complex with marketing campaigns and high-impact collateral to retain existing tenants and draw retail customers to the complex.
From social media marketing for family fun days to large-format motion graphics for LED video walls on the building’s exterior and more, we’ve created multi-platform campaigns that have attracted visitors to the complex from both near and far.
Every campaign is designed to promote the lifestyle of the complex, elevating Cloisters as a destination for visitors to socialise and unwind, and for tenants to achieve an ideal work-life balance.
Cloisters’ customer-focused approach is evident in their ideal retail mix of dining and lifestyle services, modern facilities and regular value-adding initiatives for tenants and visitors. Their website reflects this approach, fostering engagement, simplifying processes and providing ample information to facilitate retail and office lease enquiries.