Our work / Cloisters
A precinct website and collateral suite
A redeveloped precinct, relaunched to the market
After Cloisters’ major redevelopment, we rebuilt the digital and marketing presence to match the standard of the precinct. Better tenant experience, more retail visibility and continued support for leasing.
Website URL
Client Sector
- Property & real estate
Markets Served
- Real Estate
A precinct website and marketing suite that improves tenant experience and drives footfall
Cloisters is a landmark complex in the Perth CBD, and it needed a platform that matched its renewed position as an office and retail destination. We redeveloped the website and delivered a broader set of brand and marketing assets against three priorities: tenant satisfaction, retail engagement and future tenants.
The website works as a hub for three different audiences. Prospective tenants can read building features and initiatives, sustainability included. Visitors browse dining and retail through tenant profiles and imagery. Existing tenants log in to a secure area for resources and request workflows.
As operational requirements changed, we expanded the site to carry visitor processes tied to risk management. The platform runs the building’s day-to-day requirements as well as its marketing.
Campaign-led marketing that keeps the precinct active
Beyond the platform, we’ve run campaigns and collateral to keep the precinct visible and busy, from Family Fun Days to “Shop to Win” style promotions.
Those activations have included social content and paid promotion, large-format motion graphics for the on-site LED screens, plus physical assets: scratch cards, merchandise, signage and templates.
