Our work / FUZE
5+ years of brand, web and search work
Found by the buyers who have never heard of them
We’ve worked with FUZE since their launch. We built the brand and two iterations of the website. Then came the search and LinkedIn programs that put their composite repair capability in front of asset integrity decision-makers across mining, energy, marine and defence.
Website URL
Client Sector
- Construction, Engineering
Markets Served
- Energy, Industrial, Infrastructure, Marine, Mining
A brand built once, then scaled with intent as the business matured
Four streams of work, added over five years as the business grew. All four are still active today.
01 · Brand foundations
Logo, identity and launch collateral
- Logo and brand mark for the new business
- Brand guidelines covering typography, colour, photography and tone
- Stationery and core marketing collateral that established a credible launch presence
- A visual system made to scale as the offer set expanded
02 · Websites
Two builds, three years apart
- Launch site: a credible, technical foundation with core service lines
- Rebuild: an expanded platform built around case studies, industries and services
- Case study library structured by asset type, industry and repair method
- An insights section for technical articles and repair explainers
03 · Search and content
Growing non-branded visibility
- Page-level SEO across services, industries and case studies
- New pages targeting high-intent technical queries (composite tank repair, live pipeline repair, jetty strengthening)
- Content expansion across insights and case studies for both Google and AI answer engines
- Monthly tracking of where FUZE appears in Google’s AI answers, feeding the next round of content
04 · Paid acquisition
LinkedIn campaigns built around the asset integrity buyer
- Targeting senior operations, engineering and integrity managers across FUZE’s core markets
- Creative concepts mapped to FUZE's verticals and proof points
- Fortnightly performance review against benchmark CTR and CPC targets
- Paid impressions reaching senior buyers at some of Australia’s largest resources and engineering firms
By the numbers
Six months of site growth and AI position
Total website visits, against the six months before
Visits referred from other sites, more than doubled
Tracked actions on the site, measured the same way both periods
What changed for FUZE
Five years of work has moved FUZE from a launch-stage brand to a credible presence in a technical buying market. The first brand and launch site set the basics. The rebuild gave the business a platform made to carry projects across the verticals it serves.
The search and LinkedIn programs now put that platform in front of the right people. FUZE is cited in Google’s own AI answers for several of the repairs asset integrity buyers research. LinkedIn keeps the brand in front of the same market between projects.
The result is a brand built once and built well, still carrying the business five years on.
