Iconic Catering, a provider of hospitality, facilities, and village management services to remote Australian mine sites, recognised the need to revitalise their brand to align with their strategic direction. Seeking to enhance brand recognition, audience engagement, and administration efficiency, Iconic approached us to craft a comprehensive suite of brand and digital assets, including a new logo, website, stationary, and proposal templates.
We began by designing their new logo, which embodies their Australian ownership and commitment to operations in remote Australian communities. Moving to the website, we developed a modern, user-friendly website focusing on strong, clean, and elegant designs to maximise audience engagement. The website serves as a platform to showcase Iconic’s services, expertise, and brand values, positioning them as providers of premium guest experiences.
To streamline their operational processes and maximise efficiency for the management team, we created presentation, reporting, and proposal timesaver templates that enable Iconic to edit documents quickly, simplifying the proposal and tendering process.
The collaboration resulted in a refined and modern brand identity, supported by impactful digital solutions that enhance brand recognition, loyalty, and engagement. Iconic can now effectively communicate their value proposition to clients and prospects, streamline their operational workflows, and maintain their position as a quality provider in the hospitality and facilities management sector.