Jalexiam Legal approached us to develop their brand architecture ahead of the launch of their new legal firm.
Having worked with the team in the past on other ventures, we looked to create a strong, contemporary visual identity to convey authority reflective of the team’s qualities.
To reinforce the brand name, we designed a dynamic monogram to inspire confidence and make a powerful statement about the importance of the firm’s name.
This monogram acts as a graphic element on various collateral, presenting documents as distinctly Jalexiam Legal and creating a cohesive identity across mediums.
As different colours have strong subliminal associations, colour selection was critical. Gold accents symbolise success and achievement in outcomes, while the dark navy shades convey confidence and strength.
The resulting Jalexiam Legal brand assets reflect the professionalism of their brand, backed up by a clean and simple website with a straightforward user experience.
I have been a repeat client for Bare for years because Rachel immediately understands what I need for my business and effectively translates my garbled thought bubbles into beautiful and effective products.
Website, logo and business cards from Bare are always exactly what I was after and better than I hoped for.
In short, Rachel is engaging, talented, creative, effective and responsive; everything I need from a marketing consultant.